A new tool starts sending on your behalf
Marketing platforms, invoicing software, and helpdesk tools all send mail as your domain. Each one needs adding to SPF and signing with DKIM, or its mail starts failing checks somewhere downstream.
DMARC is set to monitor, and stays there
A safe starting policy is meant to be a first step, not a permanent setting. Left unenforced for years, it quietly collects reports nobody reads instead of blocking anything.
A partner mentions mail "landing in spam"
The actual cause often isn't content or sender reputation at all—it's a missing or broken authentication record the sender never knew to check.